Meet 3 of Ireland’s most promising startups: Our ESB Spark of Genius finalists

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Now in its fifth year, our ESB Spark of Genius award gives the most promising Irish startups the chance to pitch in front of a distinguished panel of judges and win a €25,000 prize.

Back in mid-September, 15 Companies pitched in the ESB Spark of Genius semi-final in our HQ. From these 15, three were chosen to progress to pitch on stage in the Web Summit final.

Each of these companies will pitch for four minutes, followed by a 1-minute Q&A from our panel of judges.

After the pitches, the judges will deliberate off stage before coming back on stage to announce the winner of ESB Spark of Genius 2015.

On Thursday, November 5 at 10.40am our three finalists will make their pitch on Web Summit Marketing Stage. Let’s meet them:



“Co-founded by CEO James Foody, Ayda is a combined hardware and software solution that helps women either planning or having difficulty getting pregnant to conceive.

The Ayda team has it’s business offices in San Francisco and R&D in Cork, Ireland.

Pronounced eh-dah, this startup was named after Ada Lovelace, the first ever author of a computer algorithm.


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Bizimply is a cloud-based software-as-a-service business that provides workforce management software to businesses with hourly paid employees.

It’s been said they’re “changing the way restaurants and businesses are managed“.

Bizimply was founded in 2012 by Gerard FordeMikey Cannon and Norman Hewson.

SoapBox Labs


SoapBox Labs Founder and CEO Dr Patricia Scanlon (second-left) in our HQ having been announced as a finalist.

SoapBox Labs are helping to teach children to read.

Their platform allows for software-based assessments of children’s reading skills using a proprietary speech recognition-based tool.

Founder and CEO Dr Patricia Scanlon was recently named as one of Ireland’s most talented women in tech for 2015.

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