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Barcelona: The tech capital of Spain?

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There are already attendees from over 100 countries set to attend Web Summit. Over the next couple of weeks we’ll be featuring what we love about the tech scene in different cities across the world.

Barcelona has been serenaded by Freddie Mercury and has given a home to two of the world’s greatest-ever footballers (Leo Messi and Andres Iniesta, we reckon).

It’s also home to an exciting tech and startup scene.

Here is our homage to Catalonia, or the tech scene in its capital at least:

 RJ Friedlander – CEO & Chairman ReviewPro


RJ founded ReviewPro in 2008, a startup which allows hoteliers better manage their online reputation.

Having raised $6.7 million in funding, ReviewPro has offices in New York and Singapore alongside its Barcelona base.

RJ was preciously CEO of Grupa Planeta.



Wallapop is a considered Barcelona’s “best-kept secret“. It’s a secondhand marketplace app founded by Agustin Gomez, Gerard Olivé and Miguel Vicente.

They established the company to replicate the feel of local market, at a time when they feel giants like Ebay have become too impersonal.

It’s been rumoured they’re in the process of raising a $100 million round.

Ariadna & Andres Scaparone – Co-Founders, AttA


Ariadna and Andres are the sibling entrepreneurs behind AttA – Barcelona’s newest design and co-working space.

The space is home to the first commercial CNC machine in the city.

A CNC is a robotic cutting machine used in a range of design-based industries, and is now available to use for just €1 per minute in AttA.

Untitled-2 are Barcelona blow-ins – they’re the Swedish tech giant behind Candy Crush Saga.

They opened a creative development centre in Barcelona in 2012, which staffs approximately 40 developers working on casual and social games.

Lucas Carne & Jose Manuel Villanueva – Co-Founders, Privalia


Luis and Jose are the co-founders of Privalia, an online store based in Barcelona selling products from L’Oreal Professionel, Fred Perry, McGregor, Dr. Scholl and more.

Privalia was established in 2006 and has received over $500 million in funding.

In 2011, the company acquired German rival Dress-For-Less for $280 million.

La Blauranga


It wouldn’t be right or proper to talk about Barcelona without at least mentioning the beautiful game’s most beautiful team.

Those working in the city’s tech ecosystem have the pleasure of watching – without question – the best three-man forward line (Leo, Luis and Neymar) ever assembled in the world game.

The greatest club team in world football, La Blauranga have made Barcelona “gold for tech giants“.

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The Web Summit blog has been shortlisted for the Blog Awards Ireland in both “Digital & Tech” and “Innovation” categories. Please vote here and here.


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